Aditya Birla and Axis Bank Collaborate to Provide Comprehensive Health Insurance

Aditya Birla Health Insurance Company Limited is a subsidiary of Aditya Birla Capital. It commenced operations on October 2016 and has since completed two successful years in the service. Recently, Aditya Birla Health Insurance announced their collaboration with India’s third-largest private sector bank - Axis bank. This partnership aims to provide comprehensive health insurance solutions across nearly four thousand branches and digital channels of Axis bank. Such partnerships are commonly referred to as bancassurance, selling of insurance products and services by banking institutions.

Aditya Birla Health Insurance with their first-of-a-kind initiatives like HealthReturnsTM, Chronic Management Program etc. would aim to reach out to Axis bank’s extensive customer base through this Bancassurance venture. It is to help Axis bank’s customers experience their ‘proactive care’. Mayank Bathwal, the CEO of ABHICL, mentioned the collaboration as a step towards the future.

This step, he expressed, is to strengthen their distributive reach to provide their notable health protection solutions to the bank’s customers. He further clarified that their agenda is to grow their health insurance market penetration through Axis bank’s increasing presence in the country.

Axis bank is Aditya Birla Health Insurance Company Limited’s tenth bancassurance collaborator. Pralay Mondal, Group Executive and Head of Retail Banking of Axis Bank, acknowledged the partnership as a medium to provide innovative health insurance solutions to all parts of India. This, he believes, would expand the bank’s variety of offerings which would be an attractive proposition for the customers.

Some of the plans offered by Aditya Birla include Activ Health, Activ Care and Activ Assure Diamond. One can choose any coverage as per their requirement and experience the best health insurance cover available in the market.